Services
We offer a wide range of services.
We understand that it is not only the research data or information
you need, ‘Insight’, ‘Intelligence’, as well as business consulting.
Customized Research
We provide full range of quantitative and qualitative research services from research design, customized to each project’s objectives, up to analysis, reporting and presentation.
In-Touch Research & Consultancy has been in the market for over 10 years. We have privileged to work with a number of clients from different industries.
Research solutions we provide:
- Category/Brand Penetration Survey
- Brand User Profile
- Usage, Attitude and Behavior Study
- Market Segmentation Study
- Concept Test
- Product Test
- Brand Image
- Pre Test / Post Test Ad, TVC
- Media Habits
- Shopper Survey
- Mystery Shopper
- Customer Satisfaction Survey
- Lifestyle survey
- Psychographic Analysis
- Evaluation of Trade Events
- B2B Research
- Desk Research
IN-TOUCH QUANTI
At In-Touch®, we are committed to delivering the most cost effective and highest quality market research solutions, to meet your marketing and other business issues. In many cases, qualitative research may not be the only solution because marketers need some sort of measurements or quantifiable results in order to derive with a comprehensive marketing plan.
We are an expert in quantitative research, having conducted a number of surveys, using different sampling methodologies and data collections.
Representative samples or target sample, randomly recruited, through door-to-door field studies, Street Intercept, Telephone Interview, Central Location Testing, etc. to quantify and measure target responses
Team of supervisors and trained field interviewers experienced in conducting extensive research projects.
Sampling method:
- Multi-stage random sampling
- Simple random sampling
- Quota sampling
- Purposive sampling
Data Collection Method:
- Door-to-door
- Street intercept
- On-line survey
- Self-completion
- Central Location Testing (CLT)
- Product Placement
- Mystery Shopper
In-Touch believes in top quality fieldwork. Our team of field supervisor has over ten years experience in the market research field. Our protocol procedures are enforced to guarantee consistency and quality of research work. At least 25% of questionnaire is back-checked to ensure the integrity of the data.
We have in-house data processing facilities and software for data entry, coding, verification, tabulation and analysis, ensuring security for each client.
Our Specialties & Experiences
In-Touch Research & Consultancy expertise extends beyond FMCGs, we have in-depth knowledge and research experiences in other industries. Since the company’s establishment in 2008, we have privileged to work with a number of clients from different industries. Apart from the typical FMCGs, we do have extensive research experience in:
Tourism Industry
Telecom
Agro Industry
Credit Cards
Ad Campaign
